495·Business · GCSE
Four Decisions,
Made Together
GCSE Business Knowledge Mat — Marketing (PDF)
Why can changing the price of a product mean you also have to change where you sell it? Knowing the customer through segmentation; primary and secondary, qualitative and quantitative research; the marketing mix drawn as four decisions that work together, not four separate topics; a worked example reading real market research data. Twelve terms to define, a model marketing mix for a new product, and the misconceptions that cost marks.
Everything else this site has for Business: Business teaching resources
One purchase covers the school that buys it. Print it, copy it, hand it round your department. Not for passing to other schools or uploading anywhere.
One landscape A4 page on one part of the GCSE Business course, anchored to the DfE's own subject content (DFE-00203-2015) and Ofqual's national assessment objectives (Ofqual/16/5879) rather than a board's paraphrase — so it holds whichever specification a department follows. It carries customer segmentation, primary/secondary and qualitative/quantitative research, the marketing mix drawn as one decision, and a worked market-research calculation — then the vocabulary, a worked exam-style answer and the misconceptions that cost marks.
Every photograph on the sheet is a real image, not an illustration and not AI-generated, licensed for reuse and credited on the sheet; every figure — the break-even chart, the marketing mix, market segmentation — is drawn in code, with its numbers computed rather than guessed. Every claim is sourced to the DfE and Ofqual documents, and nothing is reproduced from a past paper, a textbook or a specification.
Sold by subject: all four Business sheets for one price. A knowledge organiser stores a unit and is revised from afterwards; this is meant to be on the table while the work is happening.
- Written to The DfE GCSE business subject content (DFE-00203-2015) and Ofqual's national assessment objectives (Ofqual/16/5879), quoted; no board's specification or mark scheme. Every photograph is licensed and credited on the sheet; every figure is drawn in code with its numbers computed
- Intended for business studies teachers — on the desk during the lesson, not a student revision guide
- Extent 1 page · 8 sections
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—·Contents
All 8 sections
Taken from the booklet’s own contents page, so the page numbers are the real ones.