All 4 sheets — Business activity, ownership and growth, Marketing, Finance and Operations, people and the wider world — for £3.99. One landscape page per topic,
every claim sourced and every image licensed.
4 sheets · one A4 landscape PDF each · instant download
Bought once for the set, not per sheet. Photocopy them for your classes freely — keep
the running foot on the page, which carries the image credits the licences require.
A sole trader and a shareholder can run the exact same shop — so why can only one of them lose their house if it fails? Enterprise and risk, with a real business plan; the one liability choice that matters, unlimited vs limited; how aims change as a business grows, organic vs external growth; three stakeholders and what each wants; a worked example comparing what a sole trader and a shareholder actually owe. Thirteen terms to define, a model answer on Elena's bakery going Ltd, and the misconceptions that cost marks. Photographed, not drawn: a real small business owner.
Why can changing the price of a product mean you also have to change where you sell it? Knowing the customer through segmentation; primary and secondary, qualitative and quantitative research; the marketing mix drawn as four decisions that work together, not four separate topics; a worked example reading real market research data. Twelve terms to define, a model marketing mix for a new product, and the misconceptions that cost marks.
A business can be profitable on paper and still run out of money to pay its staff — how? Where finance comes from, internal and external, and the DfE's own test of suitability; revenue, costs and the two kinds of profit; a break-even chart with the crossing point computed, not guessed; all five DfE formulae, gross and net margin to average rate of return; a worked break-even calculation. Twelve terms to define, a model answer on why profit isn't cash, and the misconceptions that cost marks.
A business can perfect its product and treat its staff brilliantly — and still fail because of a law it had no say in. Job, batch and flow production, procurement and quality; organisational structure, recruitment and motivation; the five external influences the DfE names directly, with a real container ship and a 1913 Ford production line photographed. Twelve terms to define, a model answer on technology and globalisation, and the misconceptions that cost marks.
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