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Business · GCSE
Four Decisions, Made Together
Why can changing the price of a product mean you also have to change where you sell it? Knowing the customer through segmentation; primary and secondary, qualitative and quantitative research; the marketing mix drawn as four decisions that work together, not four separate topics; a worked example reading real market research data. Thirteen terms to define, a model marketing mix for a new product, and the misconceptions that cost marks.
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